Wednesday, January 26, 2011

Google Launches Local Deals Product "Offers"

People love getting great local deals in their city or town, which is why Google made an aggressive push to buy Groupon just a couple of months ago. Well that didnt' work out (apparently $6 billion doesn't get you much these days) so now Google has launched its own alternative to Groupon and LivingSocial: Google Offers.

Actually the new service is in "pre-launch", with Google calling it a test of a new pre-paid offers/deal vouchers program. They haven't said much more but some search engine whizzes out there found out that by putting the following search string into Google's main search you can see thousands of backdoor "Offers" results:

coupons site:maps.google.com intitle:Google Offers

You can narrow the search down by putting your city in the search string as well, like this:

los angeles coupons site:maps.google.com intitle:Google Offers

Just a few minutes of surfing the results of that string showed us lots of great LA-based local deals. Even a search for Las Vegas deals (our home city) showed a couple hundred interesting results. What's really cool, and the thing that may end up giving Google and edge over competitors, is that you can add a Google Offers gadget to your home page to find up-to-the-minute deals for your home town.

So what do you think? Will this new local deals service take off and beat out Groupon and LivingSocial? Or do you think it'll be another Google flop? Leave your opinions and feedback below!

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