According to GM's Vice President of US Marketing:
"We want to give residents of Oregon and Washington another reason to discover Chevrolet, Buick, GMC and Cadillac vehicles."The free insurance plan includes both liability and physical damage coverage. Apparently OR and WA were chosen because GM isn't capturing market share in those states as quickly as they'd like. Companies insiders say the promotion could be expanded to other states if it's successful in the Northwest.
GM's marketing people came up with the free insurance idea after seeing market research showing that many people avoid buying new cars because of the high cost to insure a new vehicle.
We say: This sounds great. Now just bring it to Nevada and expand it to 3 years and we will all definitely go out and buy new Chevy's!
Learn some mo': GM to offer free car insurance
I have read most of them and got a lot from them.
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