Google has made another big move in the fast-growing local deals space by purchasing The Dealmap. Company insiders say they were impressed with the things Dealmap has accomplished in a little over a year since being launched. The acquisition should enhance Google's other local deals offerings, such as the recently-launched Google Offers product.The local daily deals business is exploding, with over 400 different online companies vying for market share. The industry is expected to generate over $6 billion in yearly gross revenue by 2015. Groupon and LivingSocial are still the biggest players but Google, Facebook, and other deep-pocketed web companies are getting into the game at a rapid pace.
The Dealmap is basically an aggregator service that pulls together current local deal offerings from several different websites. It currently has over 2 million users and its mobile app has been downloaded over a million times. It will be interesting to see how Google integrates Dealmap's platform into their own local deals offerings.
Learn some mo': Google buys daily deal aggregator The Dealmap
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