Some Starbucks cafes will soon offer alcoholic drinks, according to a new announcement from the coffee giant. Wine and beer will be available in select locations, as will a new variety of "premium food" like hot flatbreads and small plates. The company has already been testing the idea at a location in Seattle since 2010 where it offers $5 beers (including the delicious Rogue Dead Guy Ale) and $7-$9 glasses of wine (including an Oregon Pinot Noir and an Argentine Malbec).
Starbucks says the goal is to increase the level of "relaxation" in its shops and offering alcohol after 2 p.m. is a great way to do that. According to the company's senior vice president of U.S. operations:
"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about."
The good news for worried parents and soccer moms: all beer and wine bottles will be kept behind the counters and not on the outside display cases. Experts say Starbucks is desperate to differentiate itself from up-and-coming competitors like McDonald's, Dunkin' Donuts, and Panera Bread. They are also planning on launching a new chain of speciality juice shops so we'll have to wait and see if vodka screwdrivers are on the menu at those locations.
We say: This is a fantastic idea. Now we don't have to bring flasks of bourbon in our laptop bags when we go to Starbucks to work on blog posts! :)
Learn some mo': Starbucks to add beer, wine to menu at select coffee shops
This is really good news that Starbucks are going to offer alcoholic drinks. Starbuck is one of my favorite coffee shop. :)
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